Due to winter weather conditions impacting our region, СŷÊÓƵ will be closed on Thursday, February 6, 2025. All classes will be held remotely at their normal times. Nonessential personnel will work remotely, while essential employees should report to campus. There are no changes to dining services, which will operate at regular times. For more information, please sign up for the СŷÊÓƵ Alert Us system.
СŷÊÓƵ Launches Public Relations Minor
СŷÊÓƵ’s School of Business now offers students a minor in public relations. A recent study by the found 95% of business leaders feel that executives at all levels should have a working knowledge of public relations skills.
The СŷÊÓƵ Public Relations concentration and minor provides the business or non-business student with an understanding of public relations strategies and extensive practice with the traditional and nontraditional tools necessary to communicate in a digital world to best manage conversations about brands.
A minor in public relations is a perfect academic complement for students majoring in English, psychology, and education. Students pursuing a minor should know that it is 18 credits and should take Principles of Marketing, Marketing Communications, Marketing Research & Analytics, Public Relations Theory & Development, Writing for Public Relations & Marketing and Visual Communication Graphics for Integrated Marketing Communications.
СŷÊÓƵ Marketing majors who are interested in public relations can declare a 9-credit concentration in the subject by taking Public Relations Theory & Development, Writing for Public Relations & Marketing and Visual Communication Graphics for Integrated Marketing Communications.
To learn more about the public relations minor and concentration, contact Dr. Kathleen Rennie, APR, Fellow PRSA at Krennie@njcu.edu